Throughout Our 35 Years of Connecting Dentists with Patients, Our Dental Marketing Strategy Has Continued to Evolve
We’re always looking for new and better ways to reach the quality patients our members want. Back in the early days of 1-800-DENTIST, TV spots were our most successful marketing tactic. Once smart phones became consumers’ primary search tool, we shifted to a highly cost-effective all-digital marketing strategy that focuses on 7 key areas.
Attracting more than 14 million visits every year, our primary consumer website is the first place highly motivated patients look for a new dentist in their area. We offer the added, exclusive benefit of providing operator-assisted search, appointing and patient screening.
According to a recent Pew Research Center survey, 72% of U.S. adults use social media. Our social media initiatives enable us to connect with a large number of those individuals and keep the 1-800-DENTIST brand top of mind.
Search Engine Marketing
We maximize our visibility in search engine results through paid promotion of our domains. Our proprietary algorithm, managed by our in-house business intelligence team, ensures our results appear for the right geo-targeted location and best keywords to ensure a conversion.
Unlike any other digital marketing strategy, 99% of consumers check their email on a daily basis. This is why we use targeted email campaigns, because they can convert interested consumers into potential patients at an even higher rate than social media.
Strategic Partnerships with Affiliate Marketers
Affiliate marketing expands our digital reach well beyond our own domains. Aligning with business directories such as Yelp and Healthline, in addition to various other partners with vast web presences, we’re able to reach millions of consumers.
Designed for today’s digital-first consumers, our newly relaunched patient-facing website attracts more than 100,000 visitors every month. Patients can request appointments from an exclusive list of dentists.